Title: WRC Promoter Sale: A New Era on the Horizon?
In a thrilling development for motorsport enthusiasts, the future ownership of the WRC Promoter is on the brink of a monumental change. Malcolm Wilson, the FIA’s deputy president for sport, has revealed that an announcement regarding the sale is “very, very close.” With strong interest from various parties, the racing world is abuzz with anticipation. But what does this mean for the future of the World Rally Championship?
Wilson emphasized the urgency of the situation, stating, “We certainly expect to have some form of confirmation within the next couple of months.” This timeline, while seemingly prolonged, is essential for ensuring the decision serves the best interests of the sport. After all, a rushed decision could jeopardize the future of rally racing.
Reflecting on the lengthy process, Wilson shared, “It’s been a really long process…this has definitely been a massive challenge.” His extensive background in business transactions means he understands the stakes involved. “At the end of the day, I want to get the right promoter for the future of the sport,” he affirmed.
The importance of a visionary owner cannot be overstated. Wilson noted, “Having an owner that has the right vision for WRC is crucial.” Many potential buyers, primarily investment firms, have been eyeing short-term gains, with typical exit strategies of five to seven years. However, Wilson insists that the new owner must possess a long-term commitment to revitalizing the WRC, stating, “We need to have somebody who’s got a long-term vision.”
As he navigates through potential buyers, Wilson conveyed his optimism, saying, “I think we’re pretty close…from all the meetings that I’ve had, I’m very confident that we’re on the right track.” Yet, he remains cautious, aware of the intricacies involved in finalizing such a significant deal. “Until it’s over the line… I want to get it over the line, which I feel is very, very close,” he reiterated.
With decades of experience in rallying and as the managing director of M-Sport, which has represented Ford in the World Championship since 1997, Wilson’s passion for the sport is palpable. He expressed excitement about the forthcoming 2027 regulations and the potential for a new promoter, stating, “It’s been my life, and I believe the ingredients are there.”
Interestingly, Wilson highlighted an unprecedented surge of interest from constructors—both manufacturers and independent tuners—regarding next year’s regulations. However, he stressed that the role of the promoter is vital, remarking, “It’s not just the technical.” The FIA recognizes the need for investment in the WRC, with Wilson confirming, “The president is fully supportive of that.”
But what exactly does the FIA aim to achieve with this ownership transition? Wilson revealed, “One of the discussions we’ve been having with the promoter…is absolutely crucial that we work closely together.” He underscored the necessity for the new promoter to be closely aligned with FIA operations, advocating for their presence in Geneva to foster collaboration and innovation.
The future looks promising, with numerous countries eager to participate in the World Championship. “There is quite a list of possible candidate events for the future,” Wilson noted, which bodes well for the sport’s expansion and growth.
In conclusion, the impending sale of the WRC Promoter is not merely a transaction; it’s a pivotal moment that could redefine the landscape of rallying. Wilson’s relentless pursuit for the right promoter underlines the importance of this transition, as he passionately stated, “You have no idea. It’s so crucial for our sport going forward [that we get the right promoter].” As fans and stakeholders hold their breath, the rallying world stands on the brink of a new era.








