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Toto Wolff acknowledges that Lewis Hamilton’s departure will have a commercial impact on Mercedes, as he is the most influential figure in Formula 1.

Carl Smith by Carl Smith
November 13, 2024
in Motorsports
Reading Time: 2 mins read
0
Toto Wolff reconhece que a saída de Lewis Hamilton terá um impacto comercial na Mercedes, já que ele é a figura mais influente na Fórmula 1.

Lewis Hamilton, the face of the Mercedes F1 team for almost 13 seasons, will be leaving the team for Scuderia Ferrari in 2025. The seven-time world champion has chosen to end his long-standing partnership with Mercedes after two challenging years. The 39-year-old driver has been a crucial asset for the Silver Arrows both on and off the track. Now, the Team Principal of Mercedes has acknowledged the significant impact this change will have on the team’s commercial success.

The team principal recognized the commercial consequences Mercedes will face due to Hamilton’s departure. The Austrian billionaire emphasized that Hamilton is not only the most successful driver in the sport, but also the most popular figure in F1 off the race track. Prior to the start of the 2024 season, the Brackley-based team lost Hamilton’s long-time sponsor, Monster Energy, to McLaren.

However, Toto Wolff, the head of the Mercedes team, reassured fans that the Silver Arrows will make an exciting decision regarding Hamilton’s replacement. He mentioned that a team’s commercial success depends on winning races and championships, as well as the personality of its drivers.

Finding the perfect successor to fill Hamilton’s shoes is crucial for the Silver Arrows. There have been rumors that 17-year-old driver Kimi Antonelli was on the list of possible replacements, but Toto Wolff has now opened the door for four-time world champion Sebastian Vettel to return to F1 with Mercedes next season.

Wolff stated that there are several promising candidates available in the driver market who could replace Lewis Hamilton. However, he did not disclose any specific names. The team principal emphasized that Mercedes needs to provide its drivers with a competitive car capable of winning the championship next season to achieve commercial success.

Mercedes will take their time to carefully consider all options before officially announcing Lewis Hamilton’s replacement. If they were to sign someone like Sebastian Vettel, they could form a formidable driver pairing. However, the team must make a decision based on the long-term future of the team.

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