XPeng announced this Friday that it will enter five new European markets: Switzerland, Austria, Hungary, Slovenia, and Croatia, thus advancing its global expansion strategy.
The Chinese electric vehicle brand, a leader in Artificial Intelligence mobility and high technology, revealed that it is accelerating its expansion in the European market, having recently entered Switzerland through an agreement with the mobility services company, Hedin Group, to launch the G6 and G9 models by the end of the year in the Swiss market, with plans to launch the P7+ in the first half of 2026.
At the same time, XPeng announced that it will officially enter the Austrian market in October 2025. In Austria, XPeng will continue its successful model of authorized dealerships, already proven in Germany.
In addition, XPeng will simultaneously enter Hungary, Slovenia, and Croatia, further expanding its presence in the European market. A joint venture between AutoWallis Group and the Portuguese Salvador Caetano will be responsible for managing operations in these three countries.
The expansion of XPeng in Europe comes at a time when the Chinese brand announced a partnership for the production of its models at the Magna factory in Graz, Austria. The collaboration will allow for the local production of XPeng vehicles, in order to avoid the EU tariffs imposed on Chinese electric vehicles and, at the same time, to consolidate its presence in the European market. The first models of XPeng to be manufactured at the Graz facility are the G6 and G9 SUVs.
