At a time when it is moving towards electric mobility, and after more than two decades since the last update, Automobili Lamborghini has now renewed its historic logo.
The restyling is driven by a new strategy that aims to adapt the brand’s visual expression to better reflect the “brave,” “unexpected,” and “authentic” values of its mission, namely “Driving Humans Beyond”, a concept that translates into the intention to always exceed limits, standards, and conventions.
This evolution is part of the broad transformation process called Direzione Cor Tauri, the strategy that embodies Lamborghini’s new focus on sustainability and decarbonization. The goal is to create a strong pact with future generations, serving as inspiration and a model for innovation and sustainable progress.
Thus, this renewed version of the Italian brand’s logo becomes an integral part of the company’s distinctive identity and will also be applied to future Lamborghini sports cars. Furthermore, the iconic bull at the center of the logo has undergone a transformation, and for the first time, it will be used in the company’s digital touchpoints, separated from the classic shield.
