Formula 1 teams hit the jackpot with a groundbreaking $500 million in prize money, setting a new record in the motorsport world. The revelation comes as the undeniable impact of a Brad Pitt F1 movie is confirmed in boosting the sport’s financial performance.
In a stunning turn of events, Liberty Media’s financial report for the second quarter of 2025 showcases a remarkable upsurge in team payouts. After a lackluster start to the year, Liberty Media went above and beyond by distributing over $513 million to the F1 teams, attributing this success to a stellar Q2 showing, amplified by the release of the F1 blockbuster.
The latest figures from Liberty Media’s financial disclosure unveil a staggering $1.226 billion in revenue for the second quarter, marking a significant recovery from the preceding months. Notably, this period stands out as one of the strongest quarters during Liberty Media’s tenure in charge of Formula 1’s commercial rights.
F1 enthusiasts are in for a treat as the F1 movie, featuring Hollywood heartthrob Brad Pitt, receives widespread acclaim, emerging as a box office sensation and captivating both die-hard fans and newcomers to the sport. Stefano Domenicali, the FOM president and CEO, expressed his excitement, hailing the exceptional racing witnessed this season and acknowledging the movie’s role in elevating the sport’s global appeal.
The resurgence in Formula 1’s financial landscape is further underscored by the remarkable surge in operating income at the F1 level, soaring to $293 million compared to a meager $84 million from the previous year.
As the sport continues to evolve under Liberty Media’s stewardship, the revenue streams from race promotion, broadcasting fees, and commercial partnerships remain pivotal in driving Formula 1’s economic engine. With a stable calendar and broadcasting arrangements, incremental growth is expected, with potential game-changing developments on the horizon, particularly in the US market.
The aftermath of the F1 movie’s release reverberates across the financial realm, with Apple reportedly eyeing the broadcasting rights following the expiration of the current ESPN deal. The international success of the film has significantly bolstered Liberty Media’s financial performance, setting the stage for a potential windfall in the coming quarters.
The financial windfall doesn’t stop there, as F1 has already disbursed over $627 million in prize money to the teams in the first half of 2025. The distribution is based on a performance-based scale derived from the previous season’s Constructors’ Championship standings, as outlined in the secretive Concorde Agreement.
Looking ahead, while the third quarter traditionally poses financial challenges due to the F1 summer break, the sport remains on a trajectory of growth and prosperity. With a potent mix of thrilling on-track action and strategic business maneuvers, Formula 1 is solidifying its status as a global powerhouse in the realm of motorsports.
