Mini has announced that it will present two new JCW ‘showcars’ at the Munich Motor Show (IAA Mobility 2025), which will take place from September 9 to 14.
The British brand promises to transform the city of Munich into a stage and will therefore be present with an impressive Open Space at Max-Joseph-Platz, as well as a Mini pavilion at Lenbachplatz.
The highlight is the world premiere of the two exclusive JCW ‘showcars’, created as part of an exciting collaboration with a globally famous lifestyle brand.
The Mini pavilion will be completely transformed for the event, providing a customized setting that places the JCW models at the forefront of the brand presentation.
At the Open Space installation at Max-Joseph-Platz, Mini promises to recreate an urban landscape of central London to reflect its British roots. Visitors will be able to get up close to several fully electric models, including the Mini John Cooper Works Electric, the Aceman SE, and the Countryman SE ALL 4.
Taking advantage of the Munich Motor Show, Mini will hold a “Community Day” on September 13, welcoming Mini clubs for a tour of Munich, which ends at the brand’s pavilion.
