The sales of new vehicles from Tesla continue to plummet in some European countries, and July was no exception, with the American electric vehicle brand recording a decline in sales for the seventh consecutive month in Sweden, Denmark, and France.
The American brand continues to struggle against the backlash to CEO Elon Musk’s political opinions, and the growing competition from European and Chinese brands.
According to “Reuters,” which cites official industry data, Tesla’s sales fell 86% compared to July 2024, to 163 cars in Sweden, 52% to 336 cars in Denmark, and 27% to 1,307 cars in France.
With no affordable models on the horizon until the last three months of the year and with the announced end of incentives for electric vehicle purchases in the U.S., Musk acknowledged in July that Tesla could face “some tough quarters.”
Furthermore, the strongman of the brand stated that the strict regulations on autonomous driving in Europe have made it difficult to sell the Model Y in some countries, as the optional supervised autonomous driving of the vehicle is “a major selling point.”
“We believe that our sales in Europe will improve significantly when we can offer customers the same experience they have in the U.S.”, Musk told analysts.
