Elon Musk is in the spotlight, and the strongman of Tesla has now announced that Grok, a Generative Artificial Intelligence assistant created by his company xIA, which is capable of answering questions and generating new content, will soon be available in Tesla vehicles.
“Grok will arrive in Tesla models very soon. At the latest by next week.”, Musk wrote in a post on the social network ‘X’.
Releasing @Grok 4 from @xAI https://t.co/SYJbxJySSR
— Elon Musk (@elonmusk) July 10, 2025
The information emerged a few hours after xIA launched Grok 4, the latest version of the Artificial Intelligence (AI) model. The CEO of Tesla stated that the new update will enable Grok to tackle “difficult and real engineering problems” that it has never seen before.
The arrival of Grok in Tesla vehicles comes at a time when Musk faces renewed pressure regarding his leadership at the electric vehicle giant.
Remember that Tesla recently announced that sales fell to 384,122 units in the quarter between April and June, compared to the 443,956 units sold in the same three months last year. Still, the number represented a 14% increase compared to the period from January to March 2025.
Although Tesla has resorted to offers such as low-cost financing to boost demand for its models, analysts say that Elon Musk’s brand needs to launch cheaper electric vehicles, long promised, to compete with models from Chinese brands that continue to capture the market.
