Porsche’s sales of electrified vehicles increased significantly in the first half of 2025. Out of a total sales volume of 146,391 units, 36.1% were electrified models, representing a growth of 14.5% compared to the same period last year. Among the electrified vehicles, 23.5% of the sales were 100% electric vehicles and 12.6% were plug-in hybrids.
Contributing to the increase in fully electric models was the compact SUV Macan, now available only as a 100% electric vehicle in Europe, which recorded the highest growth among the six model series of the sports car manufacturer, with an increase of 15%.
According to Porsche, between January and June, the brand sold 45,137 units of the Macan, with about 60% (25,884 vehicles) being the fully electric version. Furthermore, the Macan with a combustion engine continues to be marketed in markets outside the European Union, and in the first six months of 2025, Porsche sold 19,253 units.
The Panamera, a luxury sedan with a combustion engine, also recorded a significant increase of 13% compared to the same period last year, with 14,975 units sold.
“The fully electric Macan is significantly contributing to our electrification strategy. Overall, we have managed to maintain stable and balanced sales volumes across all our sales regions, despite the ongoing geopolitical challenges”, said Matthias Becker, member of the Executive Board for Sales and Marketing at Porsche AG.
Globally, North America remains Porsche’s largest sales region, with 43,577 units delivered between January and June 2025, an increase of 10% compared to 2024, marking the strongest first half of the year for the region.
Meanwhile, the sales region for Overseas and Emerging Markets also showed positive performance, achieving a historic record with 10% growth and a total of 30,158 vehicles sold.
In Europe (excluding Germany), Porsche delivered 35,381 vehicles in the first half of the year, representing a decrease of 8% compared to the previous year. In its domestic market, Germany, the German brand sold 15,973 vehicles, a decline of 23%.
Beyond Europe, Porsche’s sales in China also declined in the first half, with 21,302 vehicles sold, reflecting a 28% drop compared to the same period last year. According to Porsche, the main reasons for the decline in sales recorded in the Chinese market continue to be the challenging market conditions, especially in the luxury segment, as well as the intense competition from domestic brands.
