Alpine is celebrating its 70th anniversary and to mark the occasion, the Dieppe brand created a three-minute film that highlights its history and what is yet to come.
The video reflects the vision of Alpine’s founder, Jean Rédélé, and the brand’s motto: transforming lightness into strength, paying tribute to the highlights of the French brand’s epic journey over its seven decades: from the first nights spent illuminating 4CVs in Jean Rédélé’s Paris garage in 1950 to the brand’s creation in 1955 and its participation in the Mille Miglia, the 24 Hours of Le Mans, the Monte Carlo Rally, the brand’s revival in 2017, and its historic victory in Formula 1 at the 2021 Hungarian Grand Prix.
The rich history of Alpine continues today with the Dream Garage, the result of an ambitious strategic plan aimed at the unprecedented development of the brand and the launch of its first 100% electric sports models: the A290 and the A390, the brand’s first sports fastback, models designed for enthusiasts who value driving pleasure, agility, and pure excitement.
