Bentley Motors revealed the fifth evolution of its iconic symbol, the “Winged B,” which has a history of 106 years and will be unveiled on the upcoming July 8, along with the new concept from the British brand.
The original design of the “Winged B” was created by F. Gordon Crosby in 1919. Subsequently, the well-known wings of Bentley underwent new evolutions in 1931, as well as in the 1990s and 2002, but the new design for 2025 represents the most significant change to the brand’s easily recognizable emblem in over a century of history.
Created internally by Bentley’s design team, under the watchful eye of Design Director Robin Page, the new “Winged B” is the first step of a new chapter for Bentley, and the new emblem symbolizes a promising future for the brand.
The Crewe-based brand announced that the new emblem was revealed in front of a futuristic concept that marks the beginning of a new era in Bentley’s design language.
With a launch scheduled for next week, the concept, which will not go into production, showcases what the future of the British brand’s design will be for a new range of models.