Cupra continues its global expansion and has now announced the opening of the 12th City Garage, located in the heart of Manchester. The new space, situated in a designated conservation area, becomes the brand’s first City Garage in the United Kingdom.
“Cupra continues to gain strong momentum in the United Kingdom, our third largest market globally”, stated Sven Schuwirth, Executive Vice President of Sales, Marketing, and After-Sales for the brand. “The opening of a City Garage in Manchester represents a significant milestone in our globalization strategy — a space where our Tribe in the UK can connect, experience the brand, and be part of our journey. This moment marks the beginning of an exciting new chapter for Cupra in one of our most strategically important markets.”
The Manchester City Garage combines a modern aesthetic with local influences, creating an exclusive space spread over two floors that merges performance, design, and lifestyle.
This new meeting point in the city showcases the latest models from the brand and offers visitors the opportunity to participate in various events, wellness sessions, and exclusive gatherings, integrated into the ‘Counter Culture’ programming.
In tune with the urban identity and the strong culture of the city, mural artist Chris Princic takes on a central role by contributing a work marked by his bold artistic expression — just as he has done in the City Garages of Sydney, Madrid, and Vienna.
