Formula E Shatters Records with 500 Million Viewers on the Horizon
In a groundbreaking revelation, Formula E showcases unparalleled success with record-breaking TV and social media figures in its 11th season. The electric racing series has seen remarkable growth, with a trajectory set to exceed a cumulative audience of 500 million this season.
The jaw-dropping statistics unveiled by Formula E encompass data from the first nine rounds of the season, starting from the thrilling season-opener in São Paulo to the electrifying Tokyo double-header in May. The championship has experienced unprecedented year-on-year expansion, smashing multiple TV-based records along the way.
One of the standout moments includes the Mexico City E-Prix in January, captivating a staggering 44 million viewers and setting a new record. The American viewership has surged, with 11 million fans tuning in via broadcaster CBS for the Mexico City race, marking it as the most-watched Formula E event in the United States.
The recent Jeddah double-header attracted a massive global audience of 65 million, making it the most-watched weekend in Formula E’s history. Countries like France and Japan have also witnessed a surge in Formula E viewership.
Not just on TV, Formula E has also seen a surge in engagement on social media platforms. The series reports a 13% increase in year-on-year video views, a 12% rise in social engagements, and a 10% growth in social media followers.
Jeff Dodds, the CEO of Formula E, expressed his excitement, stating, “The latest figures from our external providers are truly phenomenal and show the tremendous momentum behind the growth of our sport. We’re building fan bases and loyalty in key markets, with Mexico and the US being prime examples of our success.”
These extraordinary achievements are based on data analysis from Kantar Media for TV and Emplifi for social media. Formula E’s relentless pursuit of excellence in delivering top-notch racing, intense rivalries, and inclusive events has solidified its position as the world’s fastest-growing motorsport.
The electric revolution in motorsport is not only attracting seasoned fans but also captivating new audiences worldwide. As Formula E continues to push boundaries and offer unparalleled entertainment, the future looks electrically charged and promising for motorsport enthusiasts globally.
