Lancia has launched a new campaign in Italy to promote the upcoming arrival of the Lancia Ypsilon HF electric, with 280 hp, as well as the special HF Line series, featuring more accessible engines.
The two new models represent a decisive step in the development of the Lancia Renaissance, which continues with coherence and determination, remaining true to all the promises made so far: from the debut of the new Ypsilon in 2024 to the arrival of the HF version in 2025, including the confirmation that the new Lancia Gamma will be produced, starting in 2026, at the iconic Melfi factory, one of the Group’s centers of excellence.
The video of Lancia’s new campaign highlights the different characteristics of the two new Lancias, celebrating the performance of the Ypsilon HF and showcasing the eclectic aesthetics of the Ypsilon HF Line.
Moreover, the soundtrack underscores the story and performance of the two models through a modern city, accompanying them in a visual and auditory crescendo: a mix of sound design that combines the echo of an elephant’s roar with the rhythm of percussion to evoke the animal that has always been linked to the brand’s history.
