The tariffs imposed by the U.S. president, Donald Trump, on automobile imports are leaving automotive brands concerned.
Now it was the turn of the British Jaguar Land Rover to announce a reduction in its forecast for earnings before interest and taxes for 2026 from 10% to 5% to 7%, due to the uncertainty in the global automotive industry caused by the trade “war.”
The company, which accounts for more than a quarter of its sales in the U.S., temporarily suspended the shipment of automobiles to the country after President Donald Trump imposed a 25% tariff on all vehicles manufactured abroad sold in the second largest automobile market in the world. Jaguar Land Rover has already made it known that it is making units available for “affordable markets” to increase profits.
The company also added that it is evaluating the possibility of raising the prices of its models in the U.S. to offset the impact of the tariffs and that it remains attentive to negotiations between the U.S. and UK governments that resulted in a trade agreement in May, allowing the UK to export 100,000 automobiles per year to the U.S. with a 10% tariff, below the 25% rate imposed on other countries.
