Alfa Romeo announced a partnership with the Luna Rossa team, which will compete in the 38th America’s Cup, the most prestigious sailing trophy on the planet, to be held in 2027 in the bay of the Italian city of Naples.
This partnership, which makes Alfa Romeo the official sponsor of Luna Rossa, is seen not only as a brand collaboration but as a true technological exchange between the two Italian icons with a common vision: constant innovation, excellence in sports, and pushing the limits.
At the presentation of Alfa Romeo’s new partnership, no special edition of the brand was confirmed to mark the debut of the America’s Cup in Italy, but it would not be surprising if the Arese brand were to develop a series of models with a specific image for this event.
“There could not be a better partner than Luna Rossa, a brand that, like us, carries a strong identity, a rich history, and a clear vision of the future, a passion for sport, a pursuit of excellence, a deep sense of belonging and, above all… ‘speaks’ Italian. Just like Alfa Romeo.”, said Santo Ficili, CEO of Alfa Romeo, at the presentation of the Italian brand’s new partnership.
