Get ready for an adrenaline-pumping takeover like no other as the McLaren F1 team gears up to conquer London’s iconic Trafalgar Square! On 2 – 3 July, McLaren Racing Live: London will storm the city with a spectacular two-day event celebrating the essence of racing and innovation just before the team’s home race.
Motorsport enthusiasts are in for a treat at this free event, where they can marvel at McLaren cars from various championships, including Formula 1, Formula E, IndyCar, WEC, and classic heritage cars. But that’s not all – attendees can look forward to engaging in interactive activities like racing simulators, a challenging pit-stop contest, a Batak reaction wall, and a special McLaren Racing merchandise store on site.
Louise McEwen, the chief marketing officer for McLaren Racing, expressed her excitement, saying, “We absolutely cannot wait to paint Trafalgar Square papaya with McLaren Racing Live: London. Never Stop Racing is all about bringing our fans closer to the team beyond the track together with the support from our incredible partners.”
The event is a build-up to the British Grand Prix at Silverstone, promising an unforgettable experience for all attendees. The McLaren team will also make special guest appearances during the event, adding to the thrill and anticipation leading up to the home race.
In a thrilling throwback, Trafalgar Square previously hosted the F1 Live London show in 2017, featuring all F1 teams and drivers – except for Lewis Hamilton, who was away on holiday. The show was a spectacle with F1 cars roaring through the streets, donuts spinning, and electrifying performances by musicians and celebrities, courtesy of Liberty Media.
As the British GP at Silverstone approaches, marking the sport’s 75th anniversary, a series of events are lined up for the race weekend, with a special Silverstone Festival also on the horizon for August. So buckle up, London, as McLaren takes over the city in a roaring celebration of speed, innovation, and racing excellence!
