Get ready, NASCAR fans, for a groundbreaking shift in how you experience the adrenaline-pumping action of the Cup Series! This weekend marks a significant milestone in motorsports broadcasting, as Amazon Prime Video officially takes the wheel, ushering in a new era for NASCAR’s media landscape.
As part of a landmark seven-year media rights agreement, Prime Video is set to stream five exclusive NASCAR Cup Series races, commencing this Sunday, May 25th, with the iconic Coca-Cola 600 at Charlotte Motor Speedway. This transition means that while FOX Sports continues its coverage for the first part of the season (including practice and qualifying for most events), Prime Video will now exclusively deliver a key mid-season block of races.
The five NASCAR Cup Series races to be streamed exclusively on Prime Video from late May through June 22nd include:
- May 25: Coca-Cola 600 at Charlotte Motor Speedway
- June 1: Nashville Superspeedway
- June 8: Michigan International Speedway
- June 15: Autódromo Hermanos Rodríguez (Mexico City) – Notably, this will be NASCAR’s first premier series points race outside of the U.S. since 1958.
- June 22: Pocono Raceway
This strategic move brings the thrill of NASCAR directly to the screens of Prime subscribers, signaling the sport’s embrace of digital streaming platforms to reach broader and potentially younger audiences. Fans can expect an enhanced viewing experience, with Prime Video rolling out new production elements, including a dedicated announce team featuring NASCAR Hall of Famer Dale Earnhardt Jr., immersive streaming technology, and a commitment to running commercials in a double-box format during green-flag racing.
Buckle up as NASCAR revs its engines for an exhilarating ride through the world of online streaming. This new partnership with Prime Video promises to deliver heart-pounding excitement and redefine how fans tune in to experience the thrill of the NASCAR Cup Series like never before. Following Prime Video’s run, the broadcast rights will transition to TNT Sports for another segment of the season, before NBC Sports takes over for the playoffs.
