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Kendall Jenner’s 818 Tequila Unleashes Racing Fury with NASCAR’s Rising Star Toni Breidinger

Carl Harrison by Carl Harrison
April 25, 2025
in Motorsports
Reading Time: 2 mins read
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Kendall Jenner’s 818 Tequila Unleashes Racing Fury with NASCAR’s Rising Star Toni Breidinger

Kendall Jenner’s Tequila Brand Joins Forces with Rising NASCAR Star Toni Breidinger

In a groundbreaking move, 818 Tequila, the brainchild of the renowned Kendall Jenner, is venturing into the realm of motorsports sponsorships by teaming up with NASCAR Truck Series rookie Toni Breidinger. This unexpected collaboration has sent shockwaves through the racing world, as the partnership marks a significant foray for Jenner’s company into the realm of national sports sponsorships.

Toni Breidinger, currently making waves in her debut season in the NASCAR Truck Series behind the wheel of the No. 5 TRICON Garage Toyota, has been making a name for herself both on the track and in the digital sphere. Jenner expressed her enthusiasm for the partnership, highlighting Breidinger’s prowess both as a racer and as a social media influencer.

Breidinger, at just 25 years old, shared her excitement about the collaboration, citing her admiration for 818 Tequila and its unapologetic approach. The young driver, who has shown immense potential on the track, is poised to make a significant impact with the support of 818 Tequila for the 2025 season.

With an impressive social media following exceeding five million, Breidinger stands out as a driving force in the NASCAR scene, surpassing her peers in terms of online influence. The upcoming NASCAR Truck Series race at Nashville Superspeedway on May 30th will see Breidinger’s truck don the 818 Tequila branding prominently, marking the beginning of what promises to be a dynamic partnership between the rising star and Jenner’s innovative brand.

As Breidinger continues to climb the ranks in NASCAR, the collaboration with 818 Tequila adds a new dimension to her racing career, blending speed and style in a unique and captivating manner. With both Jenner and Breidinger bringing their individual strengths to the table, this partnership is set to redefine the intersection of motorsports, fashion, and entertainment on a national stage.

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