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Puma’s Panic: Hamilton’s Ferrari Merchandise Demand Shocks Supplier

Simon Monroy by Simon Monroy
April 4, 2025
in Motorsports
Reading Time: 2 mins read
0

Formula One F1 - Scuderia Ferrari and Puma celebrate 20 Years of Collaboration - Maranello, Italy - March 4, 2025 Ferrari driver Lewis Hamilton during the event to celebrate Scuderia Ferrari and Puma's 20 years of collaboration REUTERS/Massimo Pinca

In a groundbreaking move that shook the very foundation of Formula 1, Lewis Hamilton’s transfer to Ferrari sent shockwaves across the motorsport world. The seven-time champion’s switch to the iconic Italian team not only stunned his former team Mercedes but also caused a frenzy among fans clamoring for Hamilton’s merchandise. With a staggering net worth of £350m, Hamilton’s influence extends far beyond the racetrack, placing him among the elite of the Rich List 40 under 40.

Since donning the famous red colors of Ferrari, Hamilton’s appeal has skyrocketed, leading to an unprecedented surge in demand for his merchandise. Puma, Ferrari’s official kit partner, found themselves inundated with orders, experiencing an eightfold increase in sales following Hamilton’s arrival. The Scuderia’s marketing prowess combined with Hamilton’s star power culminated in record-breaking social media engagement, with fans eagerly lapping up every piece of content featuring the British racing legend.

However, Puma was caught off guard by the overwhelming demand, struggling to keep up with the flurry of orders for Hamilton’s merchandise. The coveted Hamilton Ferrari cap, emblazoned with his iconic number 44, flew off the shelves multiple times, leaving fans scrambling to get their hands on the limited-edition items. Despite their best efforts, Puma continues to grapple with restocking issues, as the demand shows no signs of slowing down.

As the Tifosi fervently show their support for Hamilton in his new Ferrari venture, the brand faces the challenge of meeting the insatiable appetite for all things Hamilton. With the official website still showing the Hamilton cap as out of stock, Puma is racing against time to fulfill the desires of fans worldwide. The absence of official ‘Hamilton’ merchandise only adds to the mystique surrounding the champion driver, leaving enthusiasts eager for what Puma has in store for the future amidst the frenzy of Hamilton’s debut season in the scarlet uniform.

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