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Marking a Milestone: BMW Unveils Commemorative Livery to Celebrate 50 Years in North America

Carl Harrison by Carl Harrison
March 10, 2025
in Motorsports
Reading Time: 2 mins read
0
Marking a Milestone: BMW Unveils Commemorative Livery to Celebrate 50 Years in North America

As BMW M Motorsport marks its Golden Jubilee in North America, it does so with a touch of nostalgia and a nod to its illustrious racing heritage. Unveiling a unique livery for its M Hybrid V8, the automaker pays tribute to five decades of racing triumphs and technological advancements.

The fresh livery, which was introduced ahead of the Mobil 1 12 Hours of Sebring, showcases a timeline of BMW’s achievements in American motorsport. The design’s inspiration traces back to the 1975 12 Hours of Sebring, a pivotal moment in BMW’s racing history. Just a week after the establishment of BMW North America, the BMW 3.0 CSL, helmed by drivers Brian Redman, Hans Joachim-Stuck, Sam Posey, and Allan Moffat, clinched victory at the race.

Fast forward to 1999, and BMW was once again basking in Sebring glory, this time with the V12 LMR. This victory remains the automaker’s most recent overall triumph at the endurance classic. But the winning streak didn’t end there.

In 2001, the E46-generation BMW M3 GTR took the American Le Mans Series GT class by storm. Ten years later, in a remarkable show of longevity, the E90-generation M3 GT2 secured back-to-back Sebring class wins in 2011 and 2012.

Looking at more recent victories, Paul Miller Racing steered the M4 GT3 to a GTD class win at Sebring in 2023. That same year, the M Hybrid V8 enjoyed its first podium finish in the IMSA GTP class. Adding to the tally, the two Team RLL M Hybrid V8s raced to a 1-2 finish at Indianapolis last year.

This special livery not only celebrates BMW’s 50 years in North America, but it also encapsulates half a century of racing successes. It symbolizes the automaker’s commitment to performance and innovation, serving as a visual reminder of the milestones that have shaped its journey in American motorsports. With this commemorative livery, BMW M Motorsport has perfectly merged past triumphs with its outlook for the future, setting the stage for many more years of racing excellence.

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