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Revving Up a Racing Dynasty: Red Bull Backs NASCAR Prodigy Connor Zilisch in High-Stakes Return to the Sport

Carl Harrison by Carl Harrison
March 7, 2025
in Motorsports
Reading Time: 2 mins read
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Revving Up a Racing Dynasty: Red Bull Backs NASCAR Prodigy Connor Zilisch in High-Stakes Return to the Sport

Mar 2, 2025; Austin, Texas, USA; NASCAR Cup Series driver Connor Zilisch (87) races beside NASCAR Cup Series driver Ty Gibbs (54) at Circuit of the Americas. Mandatory Credit: Jamie Harms-Imagn Images

With a spirited roar, Red Bull Racing has stormed back onto the NASCAR circuit, keen to leave an indelible mark after a previous unsuccessful stint. The energy drink giant, worth an impressive $18 billion, is betting on fresh talent to drive their comeback, sponsoring the prodigious 18-year-old racer, Connor Zilisch.

Zilisch, a rising star in the racing world, was given the thrilling experience of driving a NASCAR truck through the streets of Austin to the cheers of enthusiastic crowds. The young athlete was effusive in his praise of Red Bull’s trust and support of his burgeoning career.

“Red Bull’s decision to invest in Trackhouse and give NASCAR another shot is a testament to the potential they see in the sport and, more specifically, in me,” Zilisch said. “Their unique approach to marketing sets them apart from the competition, and it’s an honor to represent their brand at such a young age.”

Red Bull has a history of backing top-tier athletes. In 2024, they added Zilisch to an illustrious list that includes F1 world champion Max Verstappen and Colorado’s Kris Bryant. The sponsorship provides Zilisch with the necessary resources and exposure to thrive in the competitive world of NASCAR racing.

However, being a Red Bull driver is not without its quirks. The brand is infamous for its marketing stunts, like David Coulthard’s donuts on top of Burj Al Arab. Zilisch was no exception, participating in a promotional event where he navigated a 1975 Chevy Truck through downtown Austin – a unique and challenging feat.

Red Bull’s previous venture into NASCAR was less than fruitful, securing only two wins in four years. But with Zilisch at the helm, they’re hoping to replicate their success in Formula 1, where their sister team clinched four championships by 2014.

Justin Marks, owner of Trackhouse Racing, echoed the enthusiasm around Red Bull’s return. “Red Bull’s decision to return to NASCAR is a monumental moment for the sport. They never do anything by halves, and their commitment is a testament to the growing influence of NASCAR.”

The commitment Marks referred to was exemplified by Shane van Gisbergen (SVG), another driver under Red Bull’s wing. SVG, who transitioned from Australian V8 supercars, is in his second NASCAR season and eager to secure a win for his new sponsors.

The question now is whether Red Bull can overcome the pitfalls of their previous NASCAR stint. While Zilisch’s Cup debut at COTA was a mixed bag, he remains optimistic about his future in the sport. Despite a disappointing crash with Daniel Suarez, Zilisch believes he still has much to learn and plenty of opportunities to improve, especially on oval tracks.

There’s no shortage of anticipation around the young driver’s future. As Zilisch prepares for the coming Xfinity season, he’s determined to prove that Red Bull’s faith in him was well placed. With Red Bull’s backing, this young prodigy is ready to take the NASCAR world by storm. The racing world watches with bated breath to see if this $18 billion bet will pay off.

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