The 2025 NASCAR season is kicking off in electrifying fashion, and no story is making bigger waves than Helio Castroneves’ dramatic Cup Series debut at the Daytona 500. The four-time Indianapolis 500 champion is stepping into Trackhouse Racing’s No. 91 Chevrolet, taking on the Great American Race as the latest global superstar to join Project 91, following in the footsteps of Shane van Gisbergen and Kimi Räikkönen.
But while Castroneves’ debut is generating excitement, it’s also stirring up controversy. A newly implemented Open Exemption Provision (OEP) rule guarantees him a starting spot at Daytona, regardless of his qualifying speed. The rule aims to attract international racing icons to NASCAR, but it has left longtime Cup Series veterans frustrated—some even questioning the fairness of allowing an IndyCar legend a free pass into one of NASCAR’s most prestigious events.
Castroneves’ Road to Daytona: A Twist of Fate
Despite the backlash, Castroneves is laser-focused on the opportunity ahead, determined to prove his worth in stock car racing. However, what many don’t realize is that his path to the Daytona 500 didn’t begin with Trackhouse Racing—it started with a bet, a last-minute gamble, and the unexpected collapse of Tony Stewart’s Superstar Racing Experience (SRX).
In a candid interview with Kevin Harvick, Castroneves reflected on how a lighthearted SRX wager turned into the defining moment of his NASCAR career.
“This all happened because of SRX. A long time ago, [SRX CEO Don] Hawk made a joke—if I won an SRX race, I’d get a shot at the Daytona 500. And I said, ‘Yes!’ That’s how it started. It wasn’t a great opportunity at first, but finally, all the pieces came together, and we made it happen.”
The Wild SRX Night That Changed Everything
Castroneves’ entry into SRX itself is a Hollywood-worthy tale. He wasn’t even on the official entry list for Five Flags Speedway. At the last minute, he booked a flight, arrived at the track without a ride, and somehow found a car overnight. Against all odds, he raced his way to victory, forcing Hawk to honor his promise of securing him a shot at NASCAR’s biggest stage.
That improbable win set off a chain reaction. Castroneves soon met Justin Marks, the ambitious owner of Trackhouse Racing, and the two inked a deal for the Brazilian superstar to race under Project 91 for 2025.
A Victory for Castroneves, A Defeat for SRX
While Castroneves is celebrating his Daytona 500 dream, his journey also shines a harsh spotlight on the downfall of Tony Stewart’s SRX. Stewart launched the all-star racing league in 2021 with the vision of pitting top-tier drivers from different disciplines against each other in equal cars. For a while, the concept worked. The inaugural season averaged 1.3 million viewers per race on CBS. But by 2023, as SRX moved to ESPN, viewership plummeted to just 436,000 per race. The series struggled to secure major NASCAR stars like Dale Earnhardt Jr., Jeff Gordon, and Jimmie Johnson, who opted not to participate. In early 2024, facing financial struggles and lack of sponsorship, SRX suspended its season indefinitely.
Will Castroneves Make Daytona History?
At 49, Castroneves is no stranger to high-stakes racing. He has conquered Indianapolis Motor Speedway four times, cementing his place in open-wheel history. But now, stock car racing presents a brand-new challenge—one that could redefine his career.
With Trackhouse Racing’s Project 91 providing competitive equipment and Daytona’s unpredictable nature, could Castroneves pull off a Cinderella story and win in his Cup Series debut?
Love it or hate it, Helio Castroneves in the Daytona 500 is a moment NASCAR fans won’t want to miss.