The Transformation of an American Institution
In 2024, NASCAR launched itself onto the world stage like never before, fueled by the Netflix documentary NASCAR: Full Speed, which introduced the sport to millions of new fans globally. Fast forward to 2025, and NASCAR is capitalizing on this momentum by breaking new ground—both figuratively and literally. A historic points-paying race in Mexico and the sport’s growing involvement in international motorsport events like the 24 Hours of Daytona are redefining its image and appeal.
What was once dismissed as “dumb rednecks driving in circles” is now evolving into a global phenomenon, blending NASCAR’s raw charm with the sophistication of events like Daytona’s endurance classic. The result? A cultural shift that’s reshaping perceptions and pulling new fans into the fold.
NASCAR Drivers at Daytona: A New Era of Versatility
NASCAR’s foray into the world of endurance racing is exemplified by Parker Kligerman, a retired Cup Series driver and NBC pit reporter. In 2025, Kligerman is trading his microphone for the wheel of a Lamborghini Huracan GT3 EVO2 at the iconic 24 Hours of Daytona. For Kligerman, this isn’t just another race—it’s a statement about the evolution of NASCAR’s talent pool.
“People are realizing that top NASCAR talent, they are very versatile drivers,” Kligerman said in an interview with Racer. “We don’t just go left. Historically, sports cars have been more connected with IndyCar, but now people are giving credit to the talent in NASCAR.”
This shift is no accident. NASCAR’s increasing focus on road courses, coupled with the similarities between GT3 cars and the series’ Next-Gen stock cars, has blurred the lines between NASCAR and other motorsport disciplines. The Daytona road course, in particular, has become a proving ground for NASCAR drivers eager to showcase their skills on the global stage.
Star Power at the 24 Hours of Daytona
The 2025 edition of the 24 Hours of Daytona boasts a star-studded lineup, featuring NASCAR drivers who are eager to test their mettle against the world’s best. Among them is Shane van Gisbergen, the road course ace who made history with a debut NASCAR win on the streets of Chicago. Joining him is rising star Connor Zilisch, fresh off an LMP2 class victory at the 2024 Daytona event.
This crossover isn’t just enhancing NASCAR’s reputation—it’s benefiting IMSA as well. The infusion of NASCAR’s star power has drawn new attention to the endurance classic, turning it into a must-watch event for motorsport fans worldwide.
From Isolation to Integration: NASCAR’s Global Journey
For decades, NASCAR remained largely confined to American borders, with only sporadic international appearances. Early attempts to expand its reach, like the 1952 race near Niagara Falls or the 1988 Melbourne Grand Prix, were isolated efforts that failed to establish a lasting presence. However, the sport’s modern strategy is far more calculated.
Through its Netflix series, an expanding international calendar, and high-profile crossovers with IMSA, NASCAR is dismantling old stereotypes and showcasing its drivers’ versatility and talent. The inclusion of events like the 24 Hours of Daytona in its cultural repertoire is helping NASCAR shed its insular image and embrace a global fanbase.
The Road Ahead for NASCAR
As NASCAR spreads its wings, the 2025 season symbolizes a pivotal moment for the sport. Its drivers are no longer confined to ovals but are proving themselves on some of the world’s most demanding circuits. Meanwhile, its fanbase is growing beyond American borders, drawn by the sport’s raw energy and increasingly sophisticated image.
Whether it’s Parker Kligerman’s stint in a Lamborghini, Shane van Gisbergen’s exploits, or NASCAR’s historic race in Mexico, one thing is clear: NASCAR is no longer just America’s motorsport—it’s the world’s to embrace.
