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Mattia Binotto’s Bold Vision: Can Audi Win the F1 Title by 2030?

Carl Harrison by Carl Harrison
January 13, 2025
in Motorsports
Reading Time: 3 mins read
0
Mattia Binotto Sounds the Alarm on Audi’s F1 Project: “A Team Frozen in Time”

Formula One F1 - Qatar Grand Prix - Lusail International Circuit, Lusail, Qatar - November 29, 2024 Sauber chief technical officer Mattia Binotto before practice REUTERS/Hamad I Mohammed

In a stunning declaration of ambition and resilience, Mattia Binotto has laid out Audi’s audacious Formula 1 plan: transforming Sauber’s last-place team into a championship contender by 2030. Tasked with spearheading Audi’s high-stakes entry into F1, Binotto, now serving as COO and CTO of the project, faces a monumental challenge to match the German automaker’s legendary motorsport legacy.

Climbing the F1 Mountain: A Long Road to Glory

Speaking candidly about the journey ahead, the former Ferrari Team Principal painted a stark yet hopeful picture of the task at hand. Sauber, set to become Audi’s works team in 2026, finished dead last in the 2024 Constructors’ standings with just four points from 24 races—a far cry from competing with the sport’s elite.

Binotto didn’t mince words about the timeline, making it clear that success won’t come overnight.

“Just building a new facility takes three years. Attracting the right talent takes time. Creating a winning environment is a long-term endeavor,” he told Autosport. “Maybe in three years, we can fight for wins. The title by 2030? That’s very ambitious, but it’s a clear goal.”

Managing Expectations: Building for the Long Haul

Binotto has tempered hopes for immediate success, setting modest goals for the short term.

“2025 won’t be a winning season for us. We simply won’t have the people, the tools, or the facilities in place by then,” he admitted. “But the focus is clear: improve every single year. Step by step, we’ll climb the mountain.”

This pragmatic approach has been well-received by Audi’s leadership, including CEO Gernot Döllner, who has emphasized patience. However, Binotto acknowledged the pressure that will inevitably come when the iconic Four Rings brand debuts on the F1 grid.

“Once the Audi branding is on the car, expectations will skyrocket. If the car isn’t fast enough, the pressure will rise. That’s unavoidable,” he said.

Fueling the Dream: Audi’s Investment Powerhouse

Audi isn’t just banking on Binotto’s expertise; it’s backing him with substantial resources. The late-2024 announcement of the Qatar Investment Authority acquiring a stake in the F1 project signals Audi’s readiness to pour significant financial muscle into its championship pursuit.

This investment, Binotto said, provides “flexibility” to build the infrastructure and attract the talent necessary to compete at the top. Audi’s history of dominance in other motorsport disciplines sets a high bar, but Binotto believes the financial and structural support will be key to reaching their lofty goals.

Binotto’s Vision: The 2030 Title Target

For Binotto, the 2030 title goal is more than just a timeline—it’s a guiding principle.

“It’s our Northern Star. We know where we’re going, and we know what we need to get there. Climbing this mountain will be exhausting and difficult, but having a clear vision and managing expectations is crucial.”

The Italian veteran likened the project to scaling a towering peak: slow, deliberate, and unrelenting. “We are tracing our path to the top, and while the journey is daunting, the resolve is there,” he concluded.

The Challenge Ahead: Will Audi Deliver?

With the clock ticking toward 2026, when Audi officially takes over Sauber as its works team, the F1 world is watching closely. Can Binotto and Audi deliver on this bold vision? Will the resources, talent, and long-term strategy align to make the dream of a championship by 2030 a reality?

The stakes are enormous, but if there’s one thing Binotto understands, it’s what it takes to win in Formula 1. For Audi, the journey to the summit begins now.

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