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Amazon Prime Teams Up with Chase Elliott and NASCAR for Streaming Debut

Simon Monroy by Simon Monroy
January 11, 2025
in Motorsports
Reading Time: 3 mins read
0
Chase Elliott Eyes Championship 4 Berth with Renewed Confidence

Sep 4, 2024; Charlotte, North Carolina, USA; Chase Elliott speaks to media members during the NASCAR Playoffs Media Day at the Charlotte Convention Center. Mandatory Credit: Jim Dedmon-Imagn Images

The 2025 NASCAR Cup Series is set to break new ground as Amazon Prime makes its debut as both a streaming partner and a sponsor. Hendrick Motorsports and 2020 Cup champion Chase Elliott have announced Amazon Prime as the primary sponsor for Elliott’s No. 9 Chevrolet in three races before the mid-season, coinciding with NASCAR’s historic move into streaming.


A Landmark Deal: NASCAR Meets Streaming Giants

NASCAR’s new broadcasting agreement splits coverage between Amazon Prime, HBO Max, Fox, and NBC, with Amazon and HBO Max streaming five mid-season races each. This deal not only ushers NASCAR into the digital age but also highlights the sport’s efforts to reach new audiences through streaming platforms.

Amazon Prime’s partnership with Hendrick Motorsports aligns with its push to amplify NASCAR’s presence in the entertainment and tech industries. The streaming giant’s branding will adorn Elliott’s car for three high-profile races, enhancing visibility ahead of their NASCAR streaming debut.

“We’re thrilled to work with Hendrick Motorsports and Chase as we begin our NASCAR coverage in 2025,” Amazon Prime said in a statement. “Chase is a wildly popular, championship-winning driver, and we can’t wait to see the No. 9 Prime Video team in action.”


Chase Elliott Welcomes the Partnership

For Chase Elliott, one of NASCAR’s most popular drivers, this partnership represents more than just a sponsorship—it’s an opportunity to showcase the sport to new audiences through a cutting-edge platform.

“It’s great to see Prime Video come into NASCAR and now join us at Hendrick Motorsports and the No. 9 team,” Elliott said. “They’re leaders in entertainment and technology, and I think that’s a perfect fit on a lot of levels. Seeing a fresh perspective on our sport is cool, and I’m happy to be a part of the effort and have their support.”


Rick Hendrick Sees Long-Term Potential

Hendrick Motorsports owner Rick Hendrick shared his excitement about the collaboration, emphasizing the opportunity to innovate and grow NASCAR’s fan base through Amazon Prime’s platform.

“Welcoming Prime Video to our team is a proud moment. They’ve committed to our sport in a big way and are taking an innovative approach to delivering world-class broadcasts and content to our fans. Hendrick Motorsports is ready to support their efforts, and we look forward to building something special together over the next three years,” Hendrick said.


Transforming NASCAR’s Broadcast Experience

The deal between Amazon Prime, NASCAR, and Hendrick Motorsports reflects the increasing investment in NASCAR’s streaming debut. Amazon’s entry into the sport promises to bring a fresh perspective, leveraging its global reach and innovative technology to deliver engaging content and broadcasts to fans worldwide.

As NASCAR embarks on this new chapter, the collaboration highlights the sport’s adaptability and willingness to embrace change in a rapidly evolving media landscape. It’s not just about reaching traditional fans but capturing the attention of tech-savvy viewers and a global audience.


What’s Next for NASCAR’s Streaming Era?

The partnership with Amazon Prime is a bold step into the future, and the 2025 season will be pivotal in determining how NASCAR benefits from streaming platforms. With Chase Elliott at the forefront of this transition, the No. 9 team is poised to be a key figure in this historic evolution of the sport.

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