The Stellantis Design Studio is celebrating three years of designing and amplifying products for various clients around the world in areas such as aviation.
As the successor to the former Peugeot Design Lab, which aimed to create projects beyond automobiles utilizing tools from the fourth largest automotive group in the world, the Stellantis Design Studio benefits from more advanced technologies including Artificial Intelligence and immersive virtual visualization, with contributions from leading experts in Engineering, Innovation and Technology, Marketing Intelligence, Human Factors, and much more.
Leveraging decades of experience in automotive design, the Stellantis Design Studio is poised to revolutionize the creative landscape and redefine new standards of aesthetics and functionality for clients across all sectors.
The Stellantis Design Studio thus offers a unique 360-degree experience with a complete set of services: from in-depth research and brand strategy to design and development (including execution and perceived quality), to the creation of communication resources.
The holistic approach of the Stellantis Design Studio ensures that all phases of a brand’s journey are amplified by a strategic and careful design, tailored to the specific goals of each client.
“Our mission is to shape the future”, stated Hugo Nightingale, Global Creative Director of the Stellantis Design Studio. “Our designers have a deep understanding of what consumers want and need in our rapidly changing world. Creative advancements position our clients at a competitive forefront through innovative design.”
The Stellantis Design Studio boasts a diverse and international team of specialists in disciplines that include Fashion Designers, Color and Finish Designers, Motion Designers, Product and Transportation Designers, Graphic and Typeface Designers, Brand Designers, Sustainability Design Experts, CGI (Computer Generated Imagery) Artists, and much more. The entire team is dedicated to a client-centered approach to understand, enhance, and amplify each project and each brand.
“At Stellantis Design Studio, we expand brands, providing customized design solutions focused on the needs and ambitions of each client. Together, we define design strategies to develop better brands, products, and experiences, to achieve goals and realize our vision”, says Loïc Rigaud, business leader of Stellantis Design Studio
Among the most recent projects of the Stellantis Design Studio is the aesthetic and aerodynamic concept for shaping the first low-carbon hybrid passenger aircraft, the Aura Aero – ERA. In this case, the Stellantis Design Studio collaborated with Aura Aero on the sculptural exterior design of the ERA, one of the world’s first 19-seat hybrid electric regional aircraft. The project utilized the cutting-edge immersive virtual environment of the Cave Automatic Virtual Environment at this design studio to accelerate the development pace, as well as to evaluate and refine critical design areas, optimizing performance and aesthetics with the aerodynamics and engineering teams.
In addition, the Stellantis Design Studio has been collaborating with the French industrial group MND to implement new cable car concepts, leveraging Stellantis’s stamping technology to create a modular, durable, efficient, and innovative design for Orizon, a new innovative ecosystem – station, gondolas, and cable cars – in urban and mountain environments.
The work of the Stellantis Design Studio has also reached Formula E, where it developed a cutting-edge visual design to enhance the identity of the Maserati MSG Racing team, for use on the single-seaters and race suits.
