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Mónica Mira appointed Country Brand Manager of Leapmotor for the Iberian market.

Virgilio Machado by Virgilio Machado
September 23, 2024
in Latest News
Reading Time: 2 mins read
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Mónica Mira nomeada Country Brand Manager da Leapmotor para o mercado ibérico

Mónica Mira is the new Country Brand Manager for the brand Leapmotor in Portugal and Spain, reporting to Pablo Puey, Managing Director of Stellantis for the Iberian Peninsula.

With the arrival of the new electric vehicle brand in the markets of Portugal and Spain, Mónica Mira will be responsible for supporting Leapmotor’s entry into the Iberian market and coordinating all activities related to brand development, the dealer network, and the market launch of new vehicles.

Mónica Mira holds a degree in Business Management and Administration and a diploma in Business Studies from the University of Valencia. She began her career in 1994, with responsibilities in the financial area of various companies, including the Peugeot’s own network in Valencia and Madrid.

In 2008, she took on the role of After-Sales Director at a Ford dealership. Two years later, she joined Peugeot’s own network in Valencia, and in 2014, still at Peugeot, she was appointed Assistant Sales Manager for New Vehicles.

In 2015, she became the Director of PSA Retail Madrid – Las Tablas, a position she held until 2021, when she took on the role of Business Development Manager for Rent & Opel at Stellantis. It only took two months for her to join the Stellantis Spain Network Development team as a Business Manager. It is worth noting that the first models of Leapmotor are expected to arrive in the national market soon.

Tags: Country Brand ManagerEspanhaIbéricaLeapmotorMónica MiraPortugalStellantis
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