Renault has chosen to put the Alpine brand in Formula 1 in 2021, in order to grow the sporting identity of the group. The investment has been strong, but the results are taking longer than desired, and this year there was even a drop in competitiveness. Nothing that puts the project in danger, assured director Bruno Famin.
In statements to RTBF, the responsible stated: ‘I am a bit disappointed. We had ambitions that were much higher than what we showed. We clearly have to look at 2024 to ensure a better year. We made some podiums, but we know we didn’t reach the level we wanted. We also had several changes, so I hope we can build and turn things around next season’.
In addition to the below-expectations season, there was also the sale of part of the team to a group of various internationally well-known actors and athletes. Furthermore, there is the LMDh project in the World Endurance Championship (WEC). Nothing that signifies the end of interest in F1, Famin assured, as quoted by Marca newspaper:
– F1 and our marketing strategy cannot be separated. Everything else is interpretations that journalists make. We want to develop a sports brand worldwide, not just in Western France. And we chose Formula 1 and endurance racing to develop that brand awareness’.
