“The Originals Renault” is the online store of the French brand, where its fans can find different products. In total, there are 400 products available in the online store, such as miniatures, clothing, toys, accessories, as well as exclusive collections and much more.
The online store is prepared for the upcoming holiday season, with improved features, and also available in Portuguese.
In just three years, “The Originals Renault” has increased sales by over 300%. Since the beginning of 2023, it has received orders from customers from various parts of the world (about 50 countries).
Throughout this year, the R5 prototype model, the wooden Caudron-Renault Rafale plane, and the new electric race track are the three most popular products.
Now that Christmas is around the corner, the online store offers various comprehensive gift ideas, including a range of skateboards, leather jackets, and cashmere sweaters, and for children, a pedal car, a vintage ride-on car, or a wooden Renault garage with a service station and miniatures.
“Our merchandising activity supports the renewal of the brand, while helping us strengthen Renault’s image worldwide,” said Arnaud Belloni, Chief Marketing Officer of Renault.
