CUPRA continues to consolidate its identity as one of the most disruptive brands in the global automotive landscape, by winning two prestigious Red Dot Award: Product Design 2026, with the new Raval and the Tindaya concept.
Dual recognition reinforces the brand’s positioning
CUPRA stood out in one of the world’s most demanding design competitions, with two models that impressed the international jury with their aesthetic, emotional, and innovative approach.
The simultaneous recognition of the CUPRA Raval and the CUPRA Tindaya underscores the brand’s consistency in creating visually striking and conceptually distinctive proposals.
Raval: urban electric with emotional DNA
The CUPRA Raval represents the brand’s vision for the future of electric urban mobility, combining compact dimensions with an expressive and dynamic design.
Among the main highlights:
- athletic proportions and sculpted surfaces
- distinctive luminous signature
- driver-oriented interior
- use of sustainable materials
Designed, developed, and produced in Barcelona, the Raval positions itself as a model that combines technology, urban culture, and emotional identity.
A global debut outside the conventional
The presentation of the Raval was carried out in a decentralized manner, involving several European cities and directly linking the model to the CUPRA community, reinforcing its positioning as a car “born on the street.”
Tindaya: design as a manifesto
The CUPRA Tindaya emerges as a style exercise that anticipates the future of the brand, exploring concepts of sculpture, emotion, and performance.
With fluid lines, imposing proportions, and an almost architectural presence, the model goes beyond the traditional car, asserting itself as a creative statement.
Red Dot: a global reference in design
The Red Dot Award is one of the most prestigious distinctions at an international level, recognizing excellence in:
- innovation
- aesthetics
- functionality
Award-winning projects gain global visibility, being included in exhibitions and specialized publications.
Design at the center of the CUPRA strategy
This double award reinforces the brand’s strategy, which places design as a central element of its identity and differentiation in the market.
A rising brand
With an expanding range and a strong commitment to electrification, CUPRA continues to establish itself as one of the most relevant names in the transformation of the automotive industry.