The Fiat is ready to electrify North America through its mission of sustainable mobility.
In this way, and taking another step in the electric mobility strategy, the brand has just presented the 2024 Fiat (500e) RED as the first 100% electric Fiat for the North American market, virtually through an introduction video featuring Olivier François, CEO of Fiat and Global Chief Marketing Officer of Stellantis, and Bono, U2’s vocalist and co-founder of ONE and (RED), in celebration of “World AIDS Day,” an event that took place on December 1st.
“Fiat is addressing battery electric vehicles (BEVs) in a way that only the Italian brand can do, combining the ‘La Dolce Vita’ spirit of an icon with a mission of sustainability and zero emissions,” said Olivier François.
The Italian brand has already announced that the 500e, produced at the Mirafiori Italian factory, will be available in the North American market from the first quarter of 2024.
