Tesla is expected to end the fourth quarter with a record car sales, but everything points to falling short of Elon Musk’s goal of 2 million vehicles announced in early 2023.
Faced with declining sales, Tesla used its margins to lower prices of its models globally throughout the ending year, focusing on the Chinese market, where the American company lost market share to local manufacturers, such as BYD.
On the other hand, the slowdown in electric vehicle demand and the price war have led some electric vehicle manufacturers to reconsider their strategy, leaving Tesla as the undisputed leader in the American market.
According to “Automotive News Europe,” market analysts predict that Tesla will deliver 1.82 million vehicles globally in the ending quarter of 2023, representing a 37% increase compared to 2022, with 473,000 units delivered in the fourth quarter.
It is worth noting that in January, Elon Musk stated that Tesla would be able to reach 2 million units delivered this year. However, in October, Musk warned that the increase in loan interest rates was putting pressure on demand and that the proposed goal could be jeopardized.
