BYD has taken a decisive step in its global strategy by officially launching Denza as an international premium brand, directly entering the segment dominated by manufacturers such as Audi, BMW, and Mercedes-Benz.
New premium brand with global ambition
Denza was presented at an event in Paris, positioning itself as a brand focused on technology and luxury, with the motto “Technology Drives Elegance.”
After establishing itself in China, Denza is now set to operate globally, focusing on expansion into Europe and other international markets.
Two models confirmed for Europe
The European offensive kicks off with two models:
- Denza Z9 GT – an electric grand tourer with three motors
- Denza D9 DM-i – a luxury plug-in hybrid minivan
While the Z9 GT focuses on full electrification, the D9 DM-i offers a hybrid solution, reflecting the brand’s strategy to diversify technologies.
D9 DM-i bets on luxury and versatility
The Denza D9 DM-i stands out for its space and comfort, capable of transporting seven adults with a high luggage capacity.
Among the premium features are:
- seats with massage, ventilation, and heating
- rear “zero-gravity” seats with multiple adjustments
- panoramic glass roof
- multiple screens for passengers
The cabin offers up to four different configurations, adapting to various usage needs.
Advanced technology and connectivity
The model integrates a complete digital system with:
- 15.6-inch central display
- 10.25” digital panel and passenger screen
- Denza DiLink software with OTA updates
- integration with Google and Apple CarPlay
Hybrid system with high autonomy
The D9 DM-i combines:
- 1.5 turbo gasoline engine
- two electric motors with all-wheel drive
- combined power of 349 hp
The 58.5 kWh battery allows for:
- up to 209 km in electric mode (130 miles)
- total range of about 950 km (590 miles)
The system supports fast charging, capable of going from 10% to 70% in about five minutes.
BYD strengthens presence in the premium segment
With the launch of Denza, BYD aims to compete directly with established premium brands, combining advanced technology with competitive pricing.
A new challenge for traditional brands
The entry of Denza into the European market increases pressure on traditional manufacturers at a time when Chinese manufacturers are gaining more global relevance.