Charles Leclerc, winner of the Monaco Grand Prix for Ferrari, ranks second as the highest paid on Instagram, with the potential to earn up to $48,166 per sponsored post. Meanwhile, Max Verstappen, the current Drivers’ Champion, holds the title of the third most influential driver, with the ability to earn up to $38,540 per post.
A comprehensive study conducted by tonybet, a sports betting and casino site, examined the Instagram followers of all 20 F1 drivers using the Social Blade social media metrics site. By using the Influencer Marketing Hub calculator, the research determined the estimated earning potential for each sponsored post.
Lewis Hamilton, the most influential F1 driver in the current championship, could potentially earn $177,654 per sponsored post on Instagram. Hamilton has the highest number of followers among all F1 drivers on the platform, with nearly 37 million followers, representing 27.1% of the total followers of all 20 F1 drivers combined. Additionally, he maintains an impressive engagement rate of 4.52%. These findings come as Hamilton competes in his final season for Mercedes before joining Ferrari in 2025.
Leclerc emerges as the second most influential driver in Formula 1 this year, with the potential to earn up to $48,166 per sponsored post. With over 15.1 million followers and an incredible engagement rate of 10.05%, Leclerc’s fan base demonstrates remarkable loyalty. When combined with Hamilton’s influence, Ferrari is poised to have the most influential driver duo for the upcoming season.
Despite winning the three previous championships, Verstappen ranks third as the most influential F1 driver, with the ability to earn up to $38,540 per sponsored post on Instagram. Currently on his way to his fourth consecutive title, Verstappen of Red Bull Racing enjoys a fan base of 12.1 million followers and an engagement rate of 4.44%.
Both Ferrari drivers secure positions among the top five most influential, as Carlos Sainz, from Spain, holds the fourth spot, with the potential to earn up to $31,311 per sponsored post on Instagram. Sainz has amassed over 9.8 million followers on the platform and boasts an impressive engagement rate of 8.3%, indicating the exceptional loyalty of Ferrari fans.
According to a recent study, Daniel Ricciardo was identified as the fifth most impactful Formula 1 driver in 2024. The research revealed that he has the potential to earn an incredible $29,174 for each sponsored post on his Instagram account. With an impressive number of followers of over 9.1 million users, Ricciardo has managed to achieve an engagement rate of 3.74%.
The sixth place on the list of most influential F1 drivers is occupied by Lando Norris. As a McLaren driver, Norris has the opportunity to earn up to $26,489 for each post on his Instagram page. With a substantial number of followers of over 8.3 million users, Norris has proven to be a force to be reckoned with in terms of online influence.
Although not making it into the top five, Norris stands out for having the most engaged fan base in the sport. With an impressive engagement rate of 11.70%, he surpasses all other drivers in terms of fan interaction and engagement.
Completing the list of the top ten most influential F1 drivers this year are Sergio Perez from Red Bull Racing, Fernando Alonso from Aston Martin, George Russell from Mercedes, and Pierre Gasly from Alpine. These drivers all had a significant impact on the sport and gained a large number of followers on social media platforms.
Overall, this study highlights the immense influence and earning potential that these F1 drivers have through their presence on social media. With millions of followers and high engagement rates, they have become key figures in the world of motor sports.
© 2024
Surprising events in the world of sports are leaving fans in ecstasy. An unexpected twist occurred during the football match between rival teams, when the star player scored a sensational goal in the final minutes. The crowd went wild with joy and the fans couldn’t contain their excitement.
Furthermore, a new record was broken in the world of athletics. An incredibly talented runner exceeded all expectations by completing a marathon in record time. His determination and skill impressed everyone, and he became an inspiration to many young athletes.
In the world of basketball, an unlucky team finally achieved a spectacular victory. Despite a series of consecutive defeats, the players did not give up and turned things around. With incredible plays and impeccable teamwork, they secured the win and showed that we should never underestimate the power of perseverance.
Additionally, a new star is emerging in the world of tennis. A young talent is impressing everyone with his impeccable technique and exceptional skills. His promising trajectory is attracting the attention of experts and fans from around the world, and everyone is eager to see what the future holds for him.
In another exciting event, a golfer surprised everyone by hitting a hole in one with a single stroke. His precision and skill were simply impressive, and he once again proved why he is considered one of the best players in the world.
These are just some of the thrilling moments that are happening in the world of sports. Fans are eager to see what else is to come and hope that these moments of excitement and surprise continue to captivate us.
